Woven Slowly, Made with Care
The story of how a love for handloom became a studio that works hand in hand with weavers across India.
Fabric is chosen before the garment is imagined
Threads & Craft began with a simple question: what if we started with the cloth instead of the sketch? We travelled to weaving clusters in Madhya Pradesh, Telangana, Karnataka, Odisha and Uttar Pradesh and met the families who still work at the loom every day.
Today we buy directly from those weavers, work with village women on hand embroidery, and stitch every piece to order. No machines, no screen prints, and no shortcuts.
Talk to UsOur Values
Fabric first
The weave decides the silhouette, never the other way round.
Fair work
Weavers and embroiderers are paid fairly and on time.
Natural process
Natural dyes, hand-block prints and organic yarns wherever we can.
Made to fit
Every garment is cut and stitched to your measurements.
Lakshmi Chincoula
Lakshmi spends much of the year on the road, sitting beside looms, choosing yarn counts and learning each cluster's technique. She believes a garment should carry the fingerprints of the person who made it.
When she is not travelling, she hosts exhibitions where you can touch the fabrics, talk about custom stitching and meet the community.
Visit an exhibition →How We Got Here
Threads & Craft is founded with a first collection of Maheshwari and Chanderi weaves.
We add Telangana Ikat, Kalamkari and natural blockprint partners across five states.
Women's clusters begin hand-embroidering panels for our garments.
Made-to-measure stitching launches, delivered to your doorstep.
Anaata Kriti brings the studio to Delhi, Ahmedabad and Mumbai in person.